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First of all, most seo's agree that placing the Keywords just in the Meta-Tags is obsolete, since a lot of webmasters where abusing them, the Search-Engines had to find new ways to categorize the web.
Most Search-Engines like Google, MSN and co. are
using unpublished mathematical algorithmen to analyse the content (text)
of your website.
Here is a overview "where and how" you should place your Keywords
| Weight |
Method |
Example |
| 1 |
TITLE |
<TITLE>Some importend Text</TITLE> |
| 2 |
STRONG |
<STRONG>Word1 Word2</STRONG>
TIP:With this method you can create a releation for the Search-Engine, between two and more words |
| 3 |
Keyword in internal anchor Text |
<a href="http://mysite.com/faq.html">SEO FAQ</a>
|
| 4 |
Heading |
<H1>Word1 Word2</H1> |
| 5 |
File&Folder naming |
http://example.com/keyword-tool/keyword-tools.html
TIP: The same word in plural and singular isnt the same word for the search-engine, so use the singular in folder and the plural form in file naming |
| 6 |
Filenaming of images |
<img src="keyword-tool-logo.png"> |
| 7 |
ALT Attribut |
<img src="keyword-tool-logo.png" alt="Keyword-Tool"> |
| 8 |
Title&Summary
Tag of Tables |
<table summary="some text" title="some text"> |
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OnSite-Optimization is done by following factors:
Content (text) on your website (better more quality then quantity!)
Your content should also be unique, dont copy!
keyword optimization / placement
General quality of HTML code and structur.
TIP: Create a sitemap for every project you publish, so the Search-Engine-Spider can find your content even when you make mistakes in your code. |
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